What is Success Anyway?

Wales finished fourth in the Rugby World Cup, their highest placing since the first competition in 1987. Most fans and players are disappointed not to have done better. However, at the same time, Wales have slipped 2 places down the world rankings to 8th. Success and failure at the same time?

The classic lawyer’s answer to any question is “it depends”, and that applies here. What is the target to measure success? That defines success or failure.

In a legal business the most important target might be set by the bank, with additional targets picked by partners. But assuming you have some scope to pick your own targets, if you decide to grow by 20% in 5 years, and you achieve it, that must be a success. That your competitor grows by 50% in the same period does not change that. Unless you have picked the wrong target….