Business coaching starts from where a business actually is, and businesses do not always get things right. This can often be the case in product development.
I was fascinated by this post about the Avro Lancaster, and how only one of three 4-engined British bombers of WW2 were actually designed as such originally. Radical changes due to circumstances and results led to an iconic and very effective aircraft.
I also thought of the humble Post-It note, made possible because 3M had developed a glue so bad that anything stuck with it could simply be peeled off. The need for another employee to reliably but temporarily mark his place in a hymn book led to a highly successful product.
So if at first you don’t succeed, keep trying, and be prepared to look for creative solutions.